It was great fun to discuss our latest Piercing Studio in Covent Garden with Fashion Network. Check out the article below.
Metal Morphosis opens Seven Dials flagship
Claimed body piercing “pioneer”, Metal Morphosis is to expand its London-based operation opening a store on Earlham Street in the heart of London’s Covent Garden/Seven Dials neighbourhood.
Having provided “a safe space for exploration of expression for more than half a million clients over the past three decades”, the family-founded business arrives in Earlham Street after time spent in Topshop, Selfridges and Hackney, with what is its “flagship store and the go-to central hub for body art”.
This will be achieved by “providing a vibrant experience, with eye-catching neon, bespoke jewellery and weekend activations... while becoming the home for our ear curation, ear styling and offers the most extensive range of body jewellery in London".
The store’s collection is based on “quality, hypoallergenic, recyclable metals - titanium and gold”, offers piercings, custom jewellery designs, exclusive metals and stones along with a specialised ear curation and styling studio. Fine line tattoos and tooth gems are two new features launching at the store.
Metal Morphosis owner Ben Harris said the store has been designed to offer “a more immersive service experience, encompassing the rich history of the brand."
