In The Press: Metal Morphosis Expands To Covent Garden

From Carnaby Street to Hackney via megastores; Selfridges and Topshop, celeb favourites Metal Morphosis have been body piercing pioneers for over 30 years. And this Spring, the in-demand, piercing institution will expand their operation by opening a new flagship store onEarlham Street in the heart of London’s Covent Garden,Seven Dials neighbourhood. 

Metal Morphosis’s core message is that piercing is for EVERYONE. They believe in the right to live authentically and their trailblazing business has provided a safe space for exploration of expression formore than half a million clientsover the past three decades. 

Champions of the rebels, punks, misfits, mavericks, individuals, originals, icons, outcasts and creatives, Metal Morphosis has always been unafraid of self-identity, expression and exploration, making them firm favourites with London locals and celebrities alike. Recent recognisable clients include the actors Millie Bobby Brown and Patricia Allison, Vogue modelZinnia Kumarand Metal Morphosis ambassador,Kenya Grace, nominated for song of the year.

And now the family-founded business is thrilled to bring their inclusive brand to an even wider audience within this unique part of London. Part of the Mental Morphosis heritage, the brand has always had a deep connection to the people and business of the Seven Dials/Covent Garden neighbourhood - the cool buzz and eclectic, exciting mix of emerging brands and diverse consumer base echoes perfectly the brand's core values. 

“We are extremely excited to offer our clients and community a new flagship in the heart of this iconic area of London. A store designed to offer a more immersive service experience, encompassing the rich history of the brand, captivating everything Metal Morphosis has offered since its inception in 1991.”– Ben Harris, Owner, Metal Morphosis 

Earlham Street will beMetal Morphosis’s flagship store and the go-to central hub for body art, providing a vibrant experience, with eye-catching neon, bespoke jewellery and weekend activations. 

Only ever using the highest quality, hypoallergenic, recyclable metals - titanium and gold, Earlham Street will offer piercings, custom jewellery designs, exclusive metals and stones along with a specialised ear curation and styling studio. Fine line tattoos and tooth gems are two new offerings launching at this venue. 

Metal Morphosis has been providing the best piercing and ear curation in London for over 30 years and can’t wait to open the doors to their new flagship store and welcome everyone along for the ride! Here’s to another 30 years of breaking boundaries and accepting everyone for who they are.