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ALL ABOUT YOU

It’s all about you; you are the exact reason why Metal Morphosis is where we are today. Without our customers' desire to be different, authentically themselves and the urge to be creatively different, we wouldn’t do what we do.

What is 'all about you'?

Since opening our first store in Soho over 30 years ago, we have always been a safe space for freedom of self-expression. That is precisely why we created a campaign to represent the everyday eclectic customer that walks through our doors daily - the rebels, punks, misfits, mavericks, individuals, originals, icons, outcasts and creatives. 

Individualism is at the forefront of our campaign. It is all about leaning into your own uniqueness and, for some, exploring how piercings can be such an integral part of that process. The stories shared aim to inspire everyone to be the most comfortable version of themselves regardless of age or gender – this is a celebration of self. Our carefully handpicked array of Metal Morphosis models didn’t play a part in our campaign; they were authentic to themselves. 

“The stories shared aim to inspire everyone to be the most comfortable version of themselves regardless of age or gender – this is a celebration of self. Watch the video here Metal Morphosis will always accept, love and support people exactly as they are and as they want to be. We are Metal Morphosis. – Ben Harris, CEO

Piercings are a strong way to express your identity, whether that be a loaded ear stack, face or body piercings; they are one way you can become the best unique version of yourself. They can bring confidence and a sense of pride to the wearer. In some ways piercings are used to express sexuality. Through history the right ear piercing has symbolised homosexuality. A piercing we are still regularly being asked more information on in our London stores today, although it is not always used for this purpose. Our experienced piercing team are nothing but professional and creative themselves, they are always willing to give the best piercing advice and they love a new challenge too. 

“We are not just about creating a pretty ear stack, but want our customers to feel empowered by coming into our stores and being part of our inclusive community. It’s a great feeling to see that MM customers can continue to be whoever they wish and express themselves with the piercing & jewellery services we offer. MM is a family of individuals developing over 30 years and we’re excited to present our ‘All About You’ campaign in celebration of this.” - Ben Harris CEO

Metal Morphosis will always accept, love and support people exactly as they are and as they want to be. As proud supporters of the LGBTQ community, we felt it was only suitable to release our campaign in June, pride month, of course! Keep your eyes peeled for our email, social media and website for more information about our pride related events. 

WHAT TO DO NEXT...

Book nowfor your next piercing at either or Carnaby or Hackney studios. We also welcome walk-ins for both piercings and ear curations. If you aren’t London based and popping into our store isn’t quite as easy for you, express your own individualism with our solid gold, sustainable steel and titanium ranges online. Shop our best sellers here.
It’s all about you.
We are Metal Morphosis.

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